Georgia’s private home care industry is thriving, and it’s one of the most promising sectors for business buyers entering the healthcare space. With an aging population, a growing preference for in-home care, and a fragmented provider landscape, the state offers both strong earnings potential and long-term stability for well-managed home care agencies.
Whether you’re an experienced healthcare professional or a first-time buyer, understanding the local market dynamics is key to making a smart acquisition.
Demographics: More than 1.6 million Georgians are now over 65, with projections showing a 40% increase by 2035.
Preference for aging in place: Families increasingly choose home settings over facilities for comfort and cost.
Healthcare system pressure: Hospitals and payers encourage home-based post-acute care to reduce readmissions.
Private pay strength: A growing number of clients can afford to pay privately, creating reliable recurring revenue streams.
The result is a resilient, growing industry where the best-run agencies command high margins and strong acquisition multiples.
Private home care agencies in Georgia typically offer non-medical, private-pay services, such as:
Personal care and activities of daily living (bathing, dressing, mobility support)
Companionship and respite care
Transportation, meal prep, and light housekeeping
These services fall under the Private Home Care Provider License regulated by the Georgia Department of Community Health (DCH). Because these are non-medical services, owners don’t need a medical degree or clinical background — but they do need a management mindset and commitment to compliance and caregiver quality.
The Atlanta market is competitive yet fragmented. You’ll find national franchise brands, regional independents, and local owner-operated agencies.
Diverse client mix (avoid heavy dependence on one or two accounts)
Reliable caregivers and low turnover
Strong local reputation and high referral rates from hospitals, senior centers, or families
Agencies with efficient scheduling systems, strong online reviews, and a proven team of caregivers tend to outperform and retain clients longer.
When exploring acquisition opportunities, buyers should understand whether a business operates under a Private Pay model or is Medicaid / Medicare certified — as each carries very different implications for revenue, compliance, and operations.
Focuses on non-medical, personal care and companionship services paid directly by clients or their families. Agencies set their own rates (typically $25–$35/hour in Metro Atlanta) and enjoy faster cash flow, higher margins (30–40%), and less regulatory complexity.
Provides skilled nursing or therapy services reimbursed by state or federal programs. These agencies operate under strict documentation, audit, and compliance requirements, and typically earn lower margins (10–20%) due to fixed reimbursement rates and longer payment cycles.
For most small business buyers and first-time acquirers, Private Pay home care offers the best combination of profitability, simplicity, and scalability. Medicare or Medicaid-certified businesses can be excellent acquisitions for experienced healthcare executives or groups with established compliance infrastructure.
Based on Georgia market data and recent transactions, private home care agencies generally sell for 3.0x to 4.5x Seller’s Discretionary Earnings (SDE) depending on size, structure, and scalability.
Gross margins between 30%–40%
Owner earnings (SDE) of $200K–$500K+
A diversified base of 25–60 active clients
Lean overhead with a part-time office or virtual admin team
Demand from both financial and strategic buyers continues to rise, especially for agencies producing $250K+ in verified SDE, which are generally eligible for SBA financing.
The SBA 7(a) loan program remains the most common funding source for home care acquisitions. Buyers can often finance up to 90% of the purchase price, including working capital.
A credit score of 680+
A personal financial statement showing net worth and liquidity
A background that demonstrates leadership or healthcare management experience
A qualified advisor can help get the business prequalified by a lender before your offer is submitted — a critical step that strengthens your position and shortens closing timelines.
Due diligence should confirm both financial accuracy and operational compliance. Review:
Licenses and DCH inspection reports
Caregiver records, background checks, and pay rates
Client contracts and hours billed
Payroll, tax, and insurance records
Reputation indicators (reviews, caregiver retention, client satisfaction)
Georgia regulators require proper documentation and adherence to training and background standards — so confirming compliance early protects your investment and ensures a smooth license transfer or reapplication.
Home care businesses depend on relationships — not just systems. Buyers should prioritize:
Owner transition support: 30–60 days of post-sale training
Caregiver retention: Maintaining pay structure and communication during ownership change
Client continuity: Personal introductions and consistent care plans to preserve trust
Expand geographically into adjacent counties
Introduce specialized programs (dementia, fall prevention, post-hospital care)
Add recruiting and marketing systems to scale staff and clientele
Establish referral partnerships with hospitals and senior living communities
The Greater Atlanta region continues to experience strong population growth, making it one of the best markets in the Southeast for private home care acquisitions. With rising demand, limited supply of well-run agencies, and consistent profitability, these businesses provide both stable income and long-term value appreciation.
At EDGE Business Advisors, we’ve helped buyers successfully acquire home care agencies across Georgia, guiding them through financing, due diligence, and closing to ensure a smooth, confidential transaction.
If you’re interested in acquiring a private home care agency in Georgia, we can help you identify the right business, secure financing, and manage the process from offer to closing.
Schedule a Confidential Buyer Consultation