Book Benjamin on Your Podcast
From Main Street to the Middle Market,
Insights that Close Deals
Not only is Ben incredibly knowledgeable, but he is also extremely easy to talk to! Great business-related stories... and maybe a little talk about great food, wine, and traveling!
To book Benjamin for your podcast, call/text Allura at 404.940.5748 or email booking@buyselledge.com.

With more than $60 million in private equity transaction experience and $50 million in commercial banking & SBA lending, Benjamin knows what it takes to get deals done—and how to explain it in plain English. He’s personally bought and sold multi-million-dollar enterprises and now guides business owners, searchers, and investors through the same journey.
- Million Dollar Acquisition with variations: HVAC, Accounting, Self-Storage Facilities, Overhead Door, Home Health Care
- Million Dollar Acquisition: Private Equity Expertise on Main Street
As a Podcast Guest, Benjamin Delivers
- Engaging stories from the trenches of Main Street and lower middle market deals, everything from quirky surprises in due diligence to hard-earned negotiation wins.
- Actionable insights on entrepreneurship through acquisition (ETA), valuations, financing, and the business sale process that listeners can use immediately.
- A clear, conversational style that makes complex transactions approachable, while weaving in humor and real-world examples.
- Unique perspective as someone who’s been a buyer, seller, banker, franchisor, and advisor—bringing credibility from every side of the deal.
- Relatability: Born in Begoro, Ghana, to a Ghanaian mother and a German/Swedish father, Benjamin has a knack for connecting with diverse audiences and telling stories that resonate.
- Energy & presence: A natural educator, he’s led live sessions for entrepreneurs and speaks with the warmth of someone who loves both people and the process.

Topics of Discussion
When it comes to podcast conversations, there’s no shortage of ground to cover with Ben. From navigating the ins and outs of buying and selling a business, to understanding what really drives value in a deal, to exploring the human side of entrepreneurship—he brings insight from every seat at the table: buyer, seller, banker, and advisor. Of course, if you’d rather detour into the finer points of a great meal, the perfect glass of wine, travel stories, or music recommendations, Ben’s just as happy to go there too (he promises not to negotiate your playlist… unless you ask).

Entrepreneurship Through Acquisition: The Path Less Talked About
Why buying a business can be smarter (and faster) than starting one—and how ordinary professionals can make it happen.

From Main Street to the Middle Market: What Really Happens in M&A
Behind-the-scenes stories of business sales, including the surprises, pitfalls, and lessons that rarely make it into textbooks.

Making Sense of Business Valuations
How small businesses are really valued, what buyers and sellers get wrong, and how to do it right.

Creative Financing: SBA, Seller Notes & Beyond
How deals get funded in the real world, and how entrepreneurs can structure acquisitions without being millionaires.

Exit Planning That Works
What business owners should do before they sell, so they maximize value and avoid painful surprises at the closing table.

The People Side of Deals
Why M&A isn’t just numbers and contracts, but about families, employees, and legacy, and how to navigate the human side of selling or buying.

Private Equity Expertise on Main Street
How big-money strategies from private equity can be applied to smaller, everyday businesses to unlock value.

Landlords: The Silent Deal Killers on Main Street
Why lease negotiations can sink otherwise great deals—and what buyers and sellers must know to avoid this common pitfall.

When Cultures Collide, So Do Ideas About Money
What happens when one side of the family sees money as survival, and the other sees it as strategy.
Benjamin combines deep technical know-how with the lived experience of being a business owner who’s gone through the emotional and financial rollercoaster of selling. Supported by a full-service M&A team, he helps clients navigate exit planning and acquisitions with strategy, empathy, and results.
But Benjamin isn’t just about the numbers. Born in Begoro, Ghana, to a Ghanaian mother and a German/Swedish father, he grew up bridging cultures, classes, and perspectives. Those early experiences shaped his ability to connect with anyone—boardroom investors or first-time entrepreneurs—and to see opportunity where others might see obstacles.
Known by his friends not just for his business discussions but also for his love of cooking and bringing people together, Benjamin enjoys hosting meals, sharing wine, and building connections. He thrives on traveling, exploring new cultures, and meeting new people. At the same time, he’s a self-confessed spreadsheet geek, someone who gets just as much joy out of crunching spreadsheets and turning them into real-world execution plans as he does out of gathering friends and family around a dinner table.
- Managing Director, EDGE Business Advisors
- Mergers & Acquisitions Advisor
- Business Broker
- Business Owner & Entrepreneur
- Co-Founder & Co-Owner, Trending Up Strategy (Marketing Agency)
- Co-Owner, The Original Hot Dog Factory (Franchisor)
- Over $60M in Private Equity Transaction Experience
- Over $50M in Commercial Banking & SBA Lending Experience
- Personally Bought & Sold Multi-Million Dollar Enterprises
- Host of Million Dollar Acquisition Live Educational Series
- Relied-Upon Subject Matter Expert on M&A, Valuation & Deal Process
- Business Journal 40 Under 40
- 2013 Graduate of the Last Decade Award (University of Wisconsin–Milwaukee)
- Proclamation from the City of Milwaukee for Business Leadership & Service
- CEO of Me Business Award (The Center for Teaching Entrepreneurship)
- Past Chairman of the Board, Wisconsin Better Business Bureau
- Past Chairman of the Board, ACTS Housing, Inc.
- Past Board Member, SecureFutures
- Advisory Committee, Strong Blocks Real Estate