Jenna Orrock

Jenna Orrock is EDGE Business Advisors’ Growth Advisor and the Co-Founder of Trending Up Strategy, a B2B marketing agency that helps companies accelerate growth with smart strategy and execution. She and her husband, Kaleb, recently acquired Pine Terrace Resort in Minnesota, where they combine their love of entrepreneurship with a passion for hospitality. When she’s not advising businesses, Jenna can be found outdoors fishing, hiking, or hunting—or in the kitchen, cooking, laughing, and enjoying good food.

Preparing for SBA Financing: Lessons from My Own Acquisition Journey

When I purchased Pine Terrace Resort in Minnesota, I knew that traditional financing wasn’t the right path for me. Like many buyers, I turned to an SBA loan to make the deal possible. The Small Business Administration has created one of the most...

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Growing Your Business Through a Solid Marketing Plan & Roadmap

If there’s one thing I’ve learned from both hiking in the woods and raising a newborn, it’s this: without a roadmap, you’ll end up lost, tired, and...

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