Does signing in mean I have decided to sell?
No. It means you have an account. The education, the Interview, What Is My Business Worth and List my business are there to help you decide, and an EDGE advisor will reach out once, confidentially, to ask where you are. "I was just looking" is a good answer.
Who can see that I have an account?
Only EDGE. Your name and contact details are used to reach you and for nothing else. Nothing about your business is visible to anyone until you have signed with EDGE and chosen to publish a blind listing.
What does it cost?
Nothing to sign in, nothing to learn, nothing to prepare, and nothing upfront if you list with EDGE. EDGE is paid at closing, a percentage of the transaction value that steps down as the deal grows, with a $15,000 minimum.
Will buyers know who I am?
Not until they have signed an NDA and your advisor has approved them. The listing is blind: industry, metro area, the figures you provided. The name and the statements come after the NDA.
What if my accountant says it is worth more?
They may be right. What EDGE puts beside it is a valuation built the way a buyer and their lender will build it, because that is the number a deal closes at. If the two agree, wonderful. If they do not, you want to know now, while there is time to move it.
Why is the engagement exclusive?
Because confidentiality breaks when two brokers market the same business, and because buyers assume a business with two brokers has a problem. Twelve months exclusive means one message to the market and one person accountable to you.